UnboxIT — Connecting with customers upon arrival
What is UnboxIT?
UnboxIt is an app-free smart packaging content platform. It helps brands reach customers with relevant content (getting started videos, assembly instructions, pro-tips, loyalty programs, social media communities and more) upon arrival of their purchases. This aftersale experience builds brand loyalty, which in turn increases a customer’s lifetime value.
The Team & My Role
The project was a high-impact, pivotal initiative, involving a small cross-functional team comprising senior leadership from strategy and experience design. As the UX designer on the team, I played a critical role in bridging the business requirements and the design of the overall experience. I collaborated closely with a visual designer to realize this project.
The Customer Experience
Customers receive a QR code along with their purchase. Scanning the QR code leads to rich product-specific online content such as getting started instruction videos, pro-tips, loyalty programs and social media communities around the product.
The Framework
The experience was designed as a framework that can be adapted to any brand’s messaging. It is divided into three sections —
- Getting Started - This section provides helpful instructional videos, pro-tips, and cross-sell opportunities
- Join the Club - This is about Subscriptions, Referrals and Loyalty programs.
- Share the Love - Taps into the world of social media and community, with reviews and community highlights.
You can explore the interactive prototype here.
The UnboxIT framework can be quickly adapted to different brand messaging, across a range of industries.
The UnboxIT framework can be quickly adapted to different brand messaging, across a range of industries.
The UnboxIT framework can be quickly adapted to different brand messaging, across a range of industries.
The UnboxIT framework can be quickly adapted to different brand messaging, across a range of industries.
UnboxIT Advantages
1 — Easy Access
Being web-based and app-free, UnboxIT has a very low barrier to entry. It is quick for businesses to launch and for customers to access.
2 — Contemporary
Since the content is digitally managed, it doesn’t get outdated like print instructions. The experience also allows brand to leverage social media communities to connect with their customers.
3 — Builds Loyalty
This extended aftersales experience would build customer loyalty, in turn increasing the customer’s lifetime value.
UnboxIT — Connecting with customers upon arrival
What is UnboxIT?
UnboxIt is an app-free smart packaging content platform. It helps brands reach customers with relevant content (getting started videos, assembly instructions, pro-tips, loyalty programs, social media communities and more) upon arrival of their purchases. This aftersale experience builds brand loyalty, which in turn increases a customer’s lifetime value.
The Team & My Role
The project was a high-impact, pivotal initiative, involving a small cross-functional team comprising senior leadership from strategy and experience design. As the UX designer on the team, I played a critical role in bridging the business requirements and the design of the overall experience. I collaborated closely with a visual designer to realize this project.
The Customer Experience
Customers receive a QR code along with their purchase. Scanning the QR code leads to rich product-specific online content such as getting started instruction videos, pro-tips, loyalty programs and social media communities around the product.
The Framework
The experience was designed as a framework that can be adapted to any brand’s messaging. It is divided into three sections —
- Getting Started - This section provides helpful instructional videos, pro-tips, and cross-sell opportunities
- Join the Club - This is about Subscriptions, Referrals and Loyalty programs.
- Share the Love - Taps into the world of social media and community, with reviews and community highlights.
You can explore the interactive prototype here.
The UnboxIT framework can be quickly adapted to different brand messaging, across a range of industries.
The UnboxIT framework can be quickly adapted to different brand messaging, across a range of industries.
The UnboxIT framework can be quickly adapted to different brand messaging, across a range of industries.
The UnboxIT framework can be quickly adapted to different brand messaging, across a range of industries.
UnboxIT Advantages
1 — Easy Access
Being web-based and app-free, UnboxIT has a very low barrier to entry. It is quick for businesses to launch and for customers to access.
2 — Contemporary
Since the content is digitally managed, it doesn’t get outdated like print instructions. The experience also allows brand to leverage social media communities to connect with their customers.
3 — Builds Loyalty
This extended aftersales experience would build customer loyalty, in turn increasing the customer’s lifetime value.